SGF's Salatin System
from the America's most famous farmer and your trusted source of grassfarming news
Why Farmers Should Direct Market
This school...
Covers a variety of marketing topics useful for the grazier of many species.
Teaches timeless information from "America's Most Famous Farmer".
Is online and downloadable for whenever and wherever you want to listen (or listen again).
In the two day school, we cover:
Day 1
- Why Farmers Should Direct Market
- The Big Picture
- Marketing Matters
- Metropolitan Buying Clubs
Day 2
- Pricing and Bundling
- Scaling up, Collaborations, Commissions, Partnerships
- Marketing to Restaurants
- Assets and Liabilities
- Social Media
- How to Start
Advanced Tips
- Writing Tutorial
"Joel kept us laughing and he just seems like a book of knowledge...The things I take back from this I can easily incorporate...I highly recommend this program because it's extremely beneficial and not just to agricultural producers"
Samatha James
"The school was excellent. Joel's a phenomenal teacher that is funny, informative, and concisely to the point."
Pak Fung
"Learning from Joel is like drinking from a water hose. He’s got so many ideas, and it's fantastic. This has been worth far more than the investment. "
Brian Wort
Module 1: Why Farmers Should Direct Market with Joel Salatin
Learn how direct marketing can easily increase your profit so that you know you can control the fate of your business using marketing as a tool.
Module 2: The Big Picture with Joel Salatin
Learn about the notion of the entitled consumer and how marketing is foundationally all about people and using your customer base to expand your profits.
Module 3: Marketing Matters with Carolyn Nation
Get tried and true tips for business success so you don't have to reinvent the wheel
Module 4: Metro Buying Club with Sheri Salatin
Learn a first-hand account of a strategy to add more income than you've already got.
Module 5: The Big Picture continued… with Joel Salatin
Joel continues where he left off with personal examples to explain how there's so, many opportunities out there, and your business needs to be branded and direct marketed in order to capture all of that.
Module 6: Pricing and Bundling with Joel Salatin
Learn how to price and bundle your goods to maximize your sells and profit
Module 7: Scaling Up with Joel Salatin
Learn how to scale so you can take your business and profits to the next level.
Module 8: Marketing to Restaurants with Sheri Salatin
Learn how to use already existing audiences to grow the size of your business with these day-to-day tips and strategies used by Polyface Farm.
Module 9: Assets and Liabilities with Joel Salatin
Learn how to stop, collaborate, and listen. And the importance of picking your conversations.
Module 10: Social Media with Joel Salatin
Learn how to extend your reach without having to leaving your farm and to take advantage of free marketing opportunities.
Module 11: How to Start with Joel Salatin
At the end of the two days, what now? Joel concludes with the idea, encouragement, and inspiration that "It's not about speed, it's about movement." Also, he explains the T-shirt sold in Polyface's gift shop: "if it's worth doing, it's worth doing poorly first."
Module 12: Writing Tutorial with Joel Salatin
Learn Joel's tips to grab your audience's attention and create bigger profits as he applies tips to live examples.
Each module contains an audio download and transcript.
Bonus #1: Grazier's Marketing Bundle (6+ hours of audio)
Scaling Up Sales by Joel Salatin
Joel Salatin encourages graziers to leverage everything, utilize the "nooks and crannies" and hang additional enterprises around the centerpiece business.
Marketing & Business by Joel Salatin
Multiple venues that worked and did not work for Joel Salatin's Polyface farm. Joel shares his knowledge based on first hand experience with interns, apprentices, subcontractors, farmers' markets and more.
Bigger Profits with Bundling by Joel Salatin
Joel Salatin encourages direct marketers to develop a one stop shop with a diversity of "aha" products handled by a team of customer friendly complementary people. It's all about making it easy for the customer to buy more.
Keep the Ranch, Fund Your Retirement by Richard Parry
Richard Parry describes how he monitors the interest rate and business cycle to decide what and when to buy and sell in his off-ranch investments.
Subscription Meat Marketing by David Evans
David Evans tells how he sells the whole grassfed carcass with the West Coast version of Salatin's Metro Buying Club.
Marketing Livestock by Bud Williams
Bud Williams will expand your mind about the many ways you can market livestock today: commodity cash, futures and direct markets.
Bonus #2 Metro Buying Club Bundle (1 1/2+ hours of audio)
Metro Buying Club by Joel Salatin
The highly successful Metro Buying Club developed by Joel Salatin offers a model to follow. This really works and Joel tells you how to do it right!
Growing Metro Buying Clubs by Sheri Salatin
Sheri Salatin picks up what Joel started and continues to grow Polyface's Metro Buying Clubs. She shares the nitty-gritty successful social media details that will save you research time and money. Joel gives a brief introduction on how the clubs got started.
What I see is that farming is being done smarter. People are using the resources they have more wisely. There are new ways to do things that will actually help you make a profit.
-Suzie Webb Stockman Grassfarmer Business Manager
... And this is exactly what this school will allow you to do: work smarter and make a profit.
