The Grazier's Marketing School

featuring Joel Salatin, Sheri Salatin, & Carolyn Nation

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Why Farmers Should Direct Market


Get All of Module 1 for FREE

SGF's Salatin System

from the America's most famous farmer and your trusted source of grassfarming news

This school...

Covers a variety of marketing topics useful for the grazier of many species.

Teaches timeless information from "America's Most Famous Farmer".

Is online with crystal clear video and graphics whenever and wherever you want to watch (or rewatch).

In the two day school, we cover:


Day 1

  • Why Farmers Should Direct Market
  • The Big Picture
  • Marketing Matters
  • Metropolitan Buying Clubs

Day 2

  • Pricing and Bundling
  • Scaling up, Collaborations, Commissions, Partnerships
  • Marketing to Restaurants
  • Assets and Liabilities 
  • Social Media
  • How to Start

Advanced Tips

  • Writing Tutorial
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Module 1: Why Farmers Should Direct Market with Joel Salatin

Learn how direct marketing can easily increase your profit so that you know you can control the fate of your business using marketing as a tool.

Module 2: The Big Picture with Joel Salatin

Learn about the notion of the entitled consumer and how marketing is foundationally all about people and using your customer base to expand your profits.

Module 3: Marketing Matters with Carolyn Nation

Get tried and true tips for business success so you don't have to reinvent the wheel


Module 4: Metro Buying Club with Sheri Salatin

Learn a first-hand account of a strategy to add more income than you've already got.

Module 5: The Big Picture continued… with Joel Salatin

Joel continues where he left off with personal examples to explain how there's so, many opportunities out there, and your business needs to be branded and direct marketed in order to capture all of that.

Module 6: Pricing and Bundling with Joel Salatin

Learn how to price and bundle your goods to maximize your sells and profit


Module 7: Scaling Up with Joel Salatin

Learn how to scale so you can take your business and profits to the next level.

Module 8: Marketing to Restaurants with  Sheri Salatin

Learn how to use already existing audiences to grow the size of your business with these day-to-day tips and strategies used by Polyface Farm.

Module 9: Assets and Liabilities with Joel Salatin

Learn how to stop, collaborate, and listen. And the importance of picking your conversations.

Module 10: Social Media with Joel Salatin

Learn how to extend your reach without having to leaving your farm and to take advantage of free marketing opportunities.

Module 11: How to Start with Joel Salatin

At the end of the two days, what now? Joel concludes with the idea, encouragement, and inspiration that "It's not about speed, it's about movement." Also, he explains the T-shirt sold in Polyface's gift shop: "if it's worth doing, it's worth doing poorly first."

Module 12: Writing Tutorial with Joel Salatin

Learn Joel's tips to grab your audience's attention and create bigger profits as he applies tips to live examples.


Each module contains a streaming video, an audio download, and transcript.

"Joel kept us laughing and he just seems like a book of knowledge...The things I take back from this I can easily incorporate...I highly recommend this program because it's extremely beneficial and not just to agricultural producers"

Samatha James

"The school was excellent. Joel's a phenomenal teacher that is funny, informative, and concisely to the point."

Pak Fung

"Learning from Joel is like drinking from a water hose. He’s got so many ideas, and it's fantastic. This has been worth far more than the investment. "

Brian Wort

...and Flexible Pricing Options...

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PLUS: Access to Members-Only Grazier's Online Community

This will connect you with other grassfamers *just like you.* Those who can help you work through ideas, answer questions, and come up with how you can apply all your new found knowledge.

You might have heard of the phrase "braintrust?" When you put a group of like minded people together and use all their brainpower, you can be unstoppable, confident in your decisions, and have your own personal set of grassfarming advisors! People who have amazing strategies you might not have heard of. Who go through what you are going through. Who understand this unique industry and can offer support and opportunities to work through challenges, as well as celebrate your wins. 

Bonus #1: Grazier's Marketing Bundle    (6+ hours of audio)


Scaling Up Sales by Joel Salatin

Joel Salatin encourages graziers to leverage everything, utilize the "nooks and crannies" and hang additional enterprises around the centerpiece business.  

Marketing & Business by Joel Salatin

Multiple venues that worked and did not work for Joel Salatin's Polyface farm. Joel shares his knowledge based on first hand experience with interns, apprentices, subcontractors, farmers' markets and more.

Bigger Profits with Bundling by Joel Salatin

Joel Salatin encourages direct marketers to develop a one stop shop with a diversity of "aha" products handled by a team of customer friendly complementary people.  It's all about making it easy for the customer to buy more.

Keep the Ranch, Fund Your Retirement by Richard Parry

Richard Parry describes how he monitors the interest rate and business cycle to decide what and when to buy and sell in his off-ranch investments.

Subscription Meat Marketing by David Evans

David Evans tells how he sells the whole grassfed carcass with the West Coast version of Salatin's Metro Buying Club. 

Marketing Livestock by Bud Williams

 Bud Williams will expand your mind about the many ways you can market livestock today: commodity cash, futures and direct markets.

Bonus #2 Metro Buying Club Bundle         (1 1/2+ hours of audio) 

Metro Buying Club by Joel Salatin

The highly successful Metro Buying Club developed by Joel Salatin offers a model to follow. This really works and Joel tells you how to do it right!

Growing Metro Buying Clubs by Sheri Salatin

Sheri Salatin picks up what Joel started and continues to grow Polyface's Metro Buying Clubs.  She shares the nitty-gritty successful social media details that will save you research time and money.  Joel gives a brief introduction on how the clubs got started.

***And you're protected with our 100% Risk Free SGF Guarantee*** 

If you don't feel we've delivered on this value, you can email our support team within 15 days from your purchase, and we'll issue you a full refund.

Best Value


one-time payment discount

Lifetime Course Access

10+ hours of streaming video

Downloadable audio of everything

Downloadable transcriptions

Updates of course for life

100% Risk-Free Guarantee

Access to Grazier's Community 


Bonus #1: Grazier's Marketing Bundle

Bonus #2: Metro Buying Club Bundle

Buy It Now

Lowest Monthly



Lifetime Course Access

10+ hours of streaming video

Downloadable audio of everything

Downloadable transcriptions

Updates of course for life

100% Risk-Free Guarantee

Access to Grazier's Community 


Bonus #1: Grazier's Marketing Bundle

Bonus #2: Metro Buying Club Bundle

Buy It Now

What I see is that farming is being done smarter. People are using the resources they have more wisely. There are new ways to do things that will actually help you make a profit. 

-Suzie Webb  Stockman Grassfarmer Business Manager

 ... And this is exactly what this school will allow you to do: work smarter and make a profit.

Frequently Asked Questions

The school is a recording that can be watched and rewatched anywhere at anytime. You are investing in lifetime access to it. Hopefully there is no need to upend your life for it- in fact, that's one of the main reasons that we are doing this. Farming is a 24/7 job.

If you don't feel we've delivered on the value, you can email our support team within 15 days from your purchase. We'll issue you a full refund no questions asked.

We have heard this question in various forms and believe that we have found the best solution. Email us at order@stockmangrassfarmer, let us know who it is for, how many versions you need, and we'll send you the necessary coupons so that each additional copy is $200. 


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