Turn Your Farm Into a Profitable Business with Direct Marketing Secrets from Joel Salatin
The Grazier's Marketing School
12+ Hours of On-Demand Training | Regularly $447 — Yours Today for Just $37
👉 Unlock The Grazier’s Marketing School Now for $37
Growing Grass is Easy… Selling It Profitably is the Challenge.
Most graziers love the land, the animals, and the work. But when it comes to marketing? Many farmers struggle with:
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Fear of selling or rejection
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Not knowing how to reach the right customers
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Confusion over pricing, bundling, and profit margins
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Wasted time at low-ROI markets or sales channels
That’s where this training comes in. Joel and Sherri Salatin break marketing down into practical, repeatable steps that any farmer can use—whether you’re just starting, or ready to scale.
What You’ll Master Inside The Grazier’s Marketing School
✅ Why Farmers Should Direct Market (and how to overcome fear of selling)
✅ How to set pricing & bundling strategies that actually make you money
✅ Social media strategies that connect, not overwhelm
✅ Restaurant sales: how to approach, pitch, and retain chefs
✅ Which marketing channels build profit—and which drain your time
✅ Scaling smart: partnerships, land leases, and food clusters
✅ Writing tutorials to sharpen your marketing copy instantly
12+ Hours of Expert Training You Can Watch and Rewatch Anytime.
MODULE #1: Why Farmers Should Direct Market
Joel Salatin shows why direct marketing is the key to stability, profit, and purpose for small farms. Learn how to overcome fears, add value, and build a resilient, customer-connected business.
MODULE #2: The Big Picture
Go beyond pricing and packaging with a deeper look at customer behavior and emotional connection. Discover how to reach today’s consumer, create shareable moments, and make buying simple.
MODULE #3: Marketing Matters
Marketing isn’t about slogans—it’s about relationships. Carolyn Nation teaches how small gestures, kindness, and authenticity turn customers into lifelong supporters.
MODULE #4: Metropolitan Buying Clubs
See how Polyface grew from a few customer requests into a thriving delivery model. Learn how to manage inventory, streamline logistics, and scale while keeping community at the heart.
MODULE #5: The Big Picture Continued
Joel unpacks how to scale without losing your values. Discover how storytelling, trust, and customer coaching outshine certifications and compliance.
MODULE #6: Pricing and Bundling
Joel reveals how to price confidently and build bundles that sell. Learn practical psychology tricks to balance inventory and increase customer satisfaction.
MODULE #7: Scaling Up
Growing doesn’t mean burning out—Joel shares how to scale with collaborators, partnerships, and smart agreements. Learn to expand responsibly with clarity and shared risk.
MODULE #8: Marketing to Restaurants
Sherri Salatin shows you exactly how to approach chefs, follow up, and build lasting restaurant relationships. Turn cold calls into warm leads and steady sales.
MODULE #9: Assets and Liabilities
Joel breaks down which sales channels actually make money—and which drain your time. Learn how to evaluate options and focus on trust instead of third-party labels.
MODULE #10: Social Media
Joel and Sherri teach how to use social media with clarity and consistency—without becoming a content machine. Learn what to post, when to post, and how to turn followers into buyers.
MODULE 11: Getting Started
Don’t wait until everything is perfect—Joel gives you permission to start where you are. Progress, not perfection, is the key to momentum.
MODULE #12: Writing Tutorial
In this live editing session, Joel teaches how to sharpen your copy for products, events, and emails. Learn five simple principles to make your words clear, engaging, and persuasive.
Stop Guessing About Marketing. Start Profiting from It.
Whether you want more loyal CSA members, higher prices for your beef, or stronger relationships with restaurants… The Grazier’s Marketing School will show you the path.
This is your chance to learn from Joel Salatin for less than the cost of one trip to the feed store.
Plus, These Bonuses to Make Your Investment Go Even Further
Joel Salatin has built one of the most recognizable farm brands in the world—not with flashy tech or paid ads, but with customer connection, transparency, and timeless marketing principles.
Now, you can take his playbook and apply it directly to your farm.
We believe every grazier deserves access to world-class marketing training. That’s why we’ve made The Grazier’s Marketing School available at this celebratory price.
🎧 Lifetime Streaming Access – Rewatch as often as you need
🌱 SGF Loyalty Rewards Program – Discounts toward future trainings
💵 SGF’s 45-Day Money-Back Guarantee – No risk, just results
"Learning from Joel is like drinking from a water hose. He’s got so many ideas, and it's fantastic. This has been worth far more than the investment. ."
Brian Wort
"Joel kept us laughing and he just seems like a book of knowledge...The things I take back from this I can easily incorporate...I highly recommend this program because it's extremely beneficial and not just to agricultural producers."