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The Grazier's Marketing School
Practical, honest marketing training for grass-based ranchers—taught by Joel & Sheri Salatin
Why Farmers Should Direct Market
SGF's Salatin System
from the America's most famous farmer and your trusted source of grassfarming news
In the two day school, we cover:
Day 1
- Why Farmers Should Direct Market
- The Big Picture
- Marketing Matters
- Metropolitan Buying Clubs
Day 2
- Pricing and Bundling
- Scaling up, Collaborations, Commissions, Partnerships
- Marketing to Restaurants
- Assets and Liabilities
- Social Media
- How to Start
Advanced Tips
- Writing Tutorial
This school...
Covers a variety of marketing topics useful for the grazier of many species.
Teaches timeless information from "America's Most Famous Farmer".
Is online with crystal clear video and graphics whenever and wherever you want to watch (or rewatch).
📘 Unlock All 10+ Modules Now
Why Direct Market
Joel Salatin lays the foundation for this course with a compelling case for direct marketing. He unpacks the emotional, economic, and philosophical reasons why controlling your own sales builds stability, profit, and purpose into your farm business. Learn how to overcome common fears, add value, and begin building a resilient, customer-connected operation.
The Big Picture
Go beyond pricing and packaging—Joel explores the deeper strategy of customer behavior, message clarity, and emotional connection. You'll learn how to reach today’s consumer with relevance, create shareable moments, and simplify the journey from interest to sale.
Marketing Matters
Through heartfelt stories and practical examples, this session reminds you that marketing is about relationships—not slogans. Discover how small touches, handwritten notes, and consistent kindness build customer trust and long-term loyalty. Taught with charm, warmth, and timeless wisdom.
Metropolitan Buying Clubs
See how Polyface turned a handful of customer requests into a scalable, efficient, direct-to-customer delivery model. Learn how to manage inventory, streamline logistics, and grow profitable drop points—while keeping your community feel and your margins intact.
The Big Picture Continued
Joel expands on how to scale smartly without compromising your values. From partnerships and food clusters to institutional sales and labeling myths, this session reveals how trust, storytelling, and customer coaching beat certification and compliance every time.
Pricing and Bundling
This tactical session dives into pricing for profit, building smart bundles, and managing inventory through simple psychology. Joel shows how to raise prices confidently, design high-performing bundles, and communicate value through packaging and messaging.
Scaling Up
Ready to grow without burning out? Joel shares how to expand through collaborators, lease land wisely, and structure performance-based partnerships. Learn how to scale responsibly—with clear expectations, written agreements, and a strong foundation of shared risk.
Marketing to Restaurants
Sherri Salatin offers a start-to-finish guide on how to build lasting restaurant relationships. Learn when to call, what to say, how to follow up, and why persistence pays off. This session turns cold calls into warm leads and successful partnerships.
Assets and Liabilities
Joel evaluates the true return on time and effort from common marketing models: CSAs, farmers markets, food trucks, and more. Learn what channels build income and which drain your energy. Plus, a strong case for focusing on trust—not third-party labels.
Social Media
Joel and Sherri tackle social media with clarity and humor. This session teaches you how to be consistent, customer-focused, and helpful online—without becoming a content machine. Learn when to post, what to write, and how to turn followers into buyers.
Getting Started
Joel wraps the course with a practical mindset shift: don’t wait until you’re ready. Progress beats perfection. Whether you're launching or relaunching, this session gives you permission to move forward—with focus, patience, and confidence.
Writing Tutorial
In this hands-on, live editing session, Joel teaches how to write better copy for products, events, and newsletters. You’ll learn five simple principles to sharpen your writing, hold reader attention, and make your marketing speak clearly—and convert better.
Each module contains a video, an audio download, and transcript....and Flexible Pricing with Klarna and Afterpay Options...
The Grazier's Marketing School
$97
streaming
- 12+hrs of video
- instantly available streaming video
- SGF's Money back Guarantee
- SGF's loyalty program
The Grazier's Marketing School
$297
DVD & streaming
- instantly available12+hrs of streaming video
- 12 DVD set mailed to you (please allow 2-3 weeks for delivery)
- SGF's Money back Guarantee
- SGF's loyalty program
"Joel kept us laughing and he just seems like a book of knowledge...The things I take back from this I can easily incorporate...I highly recommend this program because it's extremely beneficial and not just to agricultural producers"
Samatha James
"The school was excellent. Joel's a phenomenal teacher that is funny, informative, and concisely to the point."
Pak Fung
"Learning from Joel is like drinking from a water hose. He’s got so many ideas, and it's fantastic. This has been worth far more than the investment. "
Brian Wort
***And you're protected with our 100% Risk Free SGF Guarantee***
If you don't feel we've delivered on this value, you can email our support team within 45 days from your purchase, and we'll issue you a full refund.
Frequently Asked Questions
The school is a recording that can be watched and rewatched anywhere at anytime. You are investing in lifetime access to it. There is no need to upend your life for lesson- in fact, that's one of the main reasons that we are doing this. Watch when you want. Farming is a 24/7 job.
If you don't feel we've delivered on the value, you can email our support team 45 days after the course is released. We'll issue you a full refund no questions asked.
We have heard this question in various forms and believe that we have found the best solution. Email us at [email protected], let us know who it is for, how many versions you need, and we'll take care of it.
This question is for you to consider... I just like to throw this one in here to see if you're reading the FAQ. Turns out, most do, and we hope to see you on the other side.
Our mission is to create a healthy planet and people through profitable grass-based livestock production.
The Stockman Grassfarmer has been doing business since 1947 and helping graziers of all kinds and from all parts of the world with the art and science of making a profit from grassland agriculture, helping ranchers just like you super-charge their ranching by sharing knowledge and wisdom.
GrassFarming is a 24/7 job, so our goal in the digital office is to equip you with information whenever and wherever in order to achieve the SGF mission. Simply put:
✅Work smarter
✅Make more profit
✅Learn from master farmers and businesspeople
That's exactly what this is designed to do.
Yes. We offer the free Kajabi app (click here) to watch your episodes on your iPhone, iPad and Android phones and tablets. You can also watch on the browser on your device.
Click on the video in the Kajabi mobile app on your iPhone. Then click on the Airplay icon to cast to your TV.
What I see is that farming is being done smarter. People are using the resources they have more wisely. There are new ways to do things that will actually help you make a profit.
-Suzie Webb Stockman Grassfarmer Business Manager
... And this is exactly what this school will allow you to do: work smarter and make a profit.
